PURE INNOCENCE

ABOUT US

MEET THE PEOPLE BEHIND PURE INNOCENCE.

VISIONARIES, LEADERS, NATURAL HEALTH ADVOCATES, TEAM PLAYERS AND INNOVATORS, WHO ARE FUN, ETHICAL PEOPLE.

THESE ARE THE PEOPLE WE ARE PROUD TO CALL MEMBERS OF THE PURE INNOCENCE FAMILY. EACH TEAM MEMBER PLAYS AN INTEGRAL ROLE IN THE FULFILLMENT OF OUR VISION. OUR CULTURE DRIVES US TO BUILD LIFELONG RELATIONSHIPS AND TO DELIVER WORLD-CLASS EXPERIENCES. TOGETHER, WE ARE FOCUSED ON MAINTAINING OUR INDUSTRY LEADERSHIP AND MAKING A POSITIVE IMPACT IN THE WORLD.

WORKING WITH THE HOME OFFICE AND MHRA.

OUR MAIN PURPOSE IS TO WORK WITH INDUSTRY AND GOVERNMENT TO ENSURE THIS MARKET CONTINUES TO GROW, PROVIDING SAFE, EFFECTIVE AND TESTED PRODUCTS FOR CONSUMERS AND ATHLETES IN THE INDUSTRY. PURE INNOCENCE IS WORKING WITH ALL COMPANIES IN THE INDUSTRY TO ADVOCATE THE CASE FOR A FULLY REGULATED MARKET WHILE TALKING TO THE UK GOVERNMENT TO DEVELOP A MORE LIBERAL REGULATORY FRAMEWORK.

PURE INNOCENCE is working with the MHRA to ensure a fair standard is produced that allows for the sale of CBD in the food supplement market up to an agreed daily dosage.

We work closely with the Food Standards Agency (FSA) to help ensure food stays safe and honest. Pure Innocence has been given a 5* Food hygiene rating.

Any product that contains more than 1mg of THC within a final packaged product illegal. Although PURE INNOCENCE product are THC free we are committed to clarifying the legal standpoint for other sellers in the UK.